Rivera Salas, Paola Eunice2023-10-092023-10-092022-11-08https://hdl.handle.net/20.500.12371/19129"To describe the presence of Responsible Digital Communication (DigRC) in infographics disseminated by organizations of various kinds on the social network Facebook. Methodology: Quantitative, descriptive, cross-sectional, and non-experimental, through convenience sampling, taking four Mexican organizations from different sectors. Results: Organizations publish high-quality infographics, but there is a lack of information referents to support their content. Furthermore, the scarcity of feedback affects traits such as Credibility and Reputation of institutions. Conclusion: Analyzing the incidence of digital tools in virtual environments helps to enhance the benefits that their socialization provides to organizations".engResponsible digital communicationResponsible communicationResponsible corporate communicationInfographicsSocial networksCredibilityReputationArtículoopenAccess