Castineira Benítez, Teresa AuroraJiménez López, José Alfredo2024-10-282024-10-282020-01https://hdl.handle.net/20.500.12371/21937"The purpose of this investigation is to analyze how Mexicans expressed their ideologies through the use of memes during the presidential Mexican elections in 2018. In more general terms, this project will study how people in the global village take advantage of the use of technology in order to share ideas, feelings or emotions, providing substantial evidence in relation to the use of memes as a way to communicate information worldwide. Human beings first made their appearance on earth around 2.5 million years ago. Since then, communication has evolved from grunts, growls and gestures to words, sentences and different languages and various semiotic modes. Contemporary society has been part of a massive expansion in the way people communicate with each other, from postal service, telephone calls to the use of the internet to make either video calls or sending and receiving data instantly worldwide. In general, those are the reasons why this era is known as the Information Age. Consequently, worldwide communication is creating a global group, referred to as the era of globalization".pdfengHUMANIDADES Y CIENCIAS DE LA CONDUCTAColecciones de literatura general--Ingenio y humor--Historia y crítica--Temas especiales--Sátira políticaMéxico--Política y gobierno--Siglo XXI--Estudio de casosElecciones--MéxicoComunicación visual--Aspectos políticosMeméticaTesis de maestríaopenAccess