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A multimodal analysis of political billboards in the poblano context: the textualization of state politics in central Mexico
(Benemérita Universidad Autónoma de Puebla, 2018-01)
This M.A. thesis proposes to analyze the political discourse of the multimodal texts that the two major political parties involved in the 2016 Puebla gubernatorial election produced and extensively distributed through the ...
A multimodal analysis of political billboards in the poblano context: The textualization of state politics in central Mexico
“With this investigation, we have contributed to the field of multimodal, multisemiotic discourse analysis by addressing billboards in a gubernatorial campaign in central mexico which has not been explored before. We have ...
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