A case study of a private higher education institution’s promotional discourse in Puebla: a multimodal analysis

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dc.contributorWITTEN, MICHAEL THOMAS; 250791
dc.contributorWitten, Michael Thomas
dc.creatorROJAS ENRIQUEZ, JORGE; 685700
dc.creatorRojas Enriquez, Jorge
dc.date2019-05-24T14:51:27Z
dc.date2023-01-12T21:50:45Z
dc.date2019-05-24T14:51:27Z
dc.date2023-01-12T21:50:45Z
dc.date2018-01
dc.date.accessioned2025-02-21T08:44:01Z
dc.date.available2025-02-21T08:44:01Z
dc.descriptionHigher education institutions are in charge of forming professional people to contribute to the growth of society. They offer a wide variety of educational options from which students can choose according to their future ambitions. In order to create an ideology and identity and to disseminate their messages to attract the public and potential students’ attention they make use of different media resources. In the post-modern world, technology has become the main means of communication.
dc.formatpdf
dc.formatapplication/pdf
dc.identifierhttps://ecosistema.buap.mx/ecoBUAP/handle/ecobuap/2447
dc.identifier.urihttps://hdl.handle.net/20.500.12371/26767
dc.languageeng
dc.publisherBenemérita Universidad Autónoma de Puebla
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4
dc.rightsopenAccess
dc.subjectHumanidades y Ciencias de la Conducta
dc.subjectEscuelas--Mercadotecnia
dc.subjectImagen corporativa
dc.subjectComunidad y escuela
dc.titleA case study of a private higher education institution’s promotional discourse in Puebla: a multimodal analysis
dc.typeTesis
dc.typemasterThesis
dc.typeMaestría
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