A case study of a private higher education institution’s promotional discourse in Puebla: a multimodal analysis

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dc.audiencegeneralPublic
dc.contributorWitten, Michael Thomas
dc.contributor.advisorWITTEN, MICHAEL THOMAS; 250791
dc.contributor.authorRojas Enriquez, Jorge
dc.creatorROJAS ENRIQUEZ, JORGE; 685700
dc.date.accessioned2019-05-24T14:51:27Z
dc.date.available2019-05-24T14:51:27Z
dc.date.issued2018-01
dc.description.abstractHigher education institutions are in charge of forming professional people to contribute to the growth of society. They offer a wide variety of educational options from which students can choose according to their future ambitions. In order to create an ideology and identity and to disseminate their messages to attract the public and potential students’ attention they make use of different media resources. In the post-modern world, technology has become the main means of communication.
dc.folio026218T
dc.formatpdf
dc.identificator4
dc.identifier.urihttps://hdl.handle.net/20.500.12371/982
dc.language.isoeng
dc.matricula.creator215460628T
dc.publisherBenemérita Universidad Autónoma de Puebla
dc.rights.accesopenAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4
dc.subject.classificationHumanidades y Ciencias de la Conducta
dc.subject.dbgunamComunidad y escuela
dc.subject.lccEscuelas--Mercadotecnia
dc.subject.lccImagen corporativa
dc.thesis.careerMaestría en Enseñanza del Inglés
dc.thesis.degreedisciplineÁrea de Ciencias Sociales y Humanidades
dc.thesis.degreegrantorFacultad de Lenguas
dc.titleA case study of a private higher education institution’s promotional discourse in Puebla: a multimodal analysis
dc.typeTesis
dc.type.conacytmasterThesis
dc.type.degreeMaestría
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