Bibliometric analysis of the use of technological strategies in micro, small and medium-size enterprises
Date
2023-12-31
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Benemérita Universidad Autónoma de Puebla
Abstract
Acting with a broad spectrum in mind leads to a landscape of certainty, which is why its application in Mexican MSMEs is a priority for economic evolution, through the best strategies it is possible to be a unique offerer, endowed with competitive advantages; that is why the objective of this analysis is to determine the current focus and research trends of technological strategies applied to MSMEs globally in order to direct future research towards a path focused on the best practices with application in Mexico; based on a review of the current state of the art and a prospection of future trends using a co-occurrence analysis, a remarkable synergy between MSMEs-Technological strategies-Innovation-Sustainability-Technological Inclusion has been identified, which has given rise to several assertions among which stand out: the importance of applying technological strategies to MSMEs with replicability effect, the current scenario of disadvantage in relation to increased global competitiveness, the use of best practices applied by current research leaders and the orientation of a government to achieve revolutionary change.
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