Responsible digital communication, infographics and organizations

Simple item page
dc.audiencegeneralPublic
dc.contributor.authorRivera Salas, Paola Eunice
dc.creatorRivera Salas, Paola Eunice; 0000-0002-8050-3585
dc.date.accessioned2023-10-09T15:50:12Z
dc.date.available2023-10-09T15:50:12Z
dc.date.issued2022-11-08
dc.description.abstract"To describe the presence of Responsible Digital Communication (DigRC) in infographics disseminated by organizations of various kinds on the social network Facebook. Methodology: Quantitative, descriptive, cross-sectional, and non-experimental, through convenience sampling, taking four Mexican organizations from different sectors. Results: Organizations publish high-quality infographics, but there is a lack of information referents to support their content. Furthermore, the scarcity of feedback affects traits such as Credibility and Reputation of institutions. Conclusion: Analyzing the incidence of digital tools in virtual environments helps to enhance the benefits that their socialization provides to organizations".
dc.identifierhttps://doi.org/10.37467/revvisual.v9.3620
dc.identifier.urihttps://hdl.handle.net/20.500.12371/19129
dc.language.isoeng
dc.rights.accesopenAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0
dc.subject.otherResponsible digital communication
dc.subject.otherResponsible communication
dc.subject.otherResponsible corporate communication
dc.subject.otherInfographics
dc.subject.otherSocial networks
dc.subject.otherCredibility
dc.subject.otherReputation
dc.titleResponsible digital communication, infographics and organizations
dc.typeArtículo
dc.type.conacytarticle
Files
License bundle
Now showing 1 - 1 of 1
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Investigadoras BUAP