Analyzing the email communication of a multinational company using english as the lingua franca: a genre study

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dc.audiencegeneralPublic
dc.contributorSalas Serrano, Leticia Araceli
dc.contributor.advisorSALAS SERRANO, LETICIA ARACELI; 396108
dc.contributor.authorViveros Huerta, Karlabett Yesioui
dc.date.accessioned2024-04-15T18:04:42Z
dc.date.available2024-04-15T18:04:42Z
dc.date.issued2023-11
dc.description.abstract"Today, the lag in global communication is one of the most important problems that large-scale companies have not yet solved. Mainly due to the great diversity of nationalities of their stakeholders, to the means of communication used in the field, but above all to the fact that communication problems are not addressed and studied by the right people. Therefore, this thesis aims to identify which are the problems in the email communication of a multinational company. To classify and explain the main factors that may have generated the email communication problems. To provide suggestions to the multinational company to counteract the factors identified as causing email communication problems. As well as to show the importance of the study being elaborated by experts in the English language, as the global language par excellence. This study is conducted through the genre analysis of 12 complete email chains that include a total of 163 individual emails. As well as through an interview applied to the North America Senior Free Trade Agreements Specialist of the analyzed multinational company. The authors of the email chains include 69 business stakeholders from the United States, Mexico, Colombia, India, Canada, Australia, and Germany, who are at least bilingual".
dc.folio20231206085807-6112-T
dc.formatpdf
dc.identificator4
dc.identifier.urihttps://hdl.handle.net/20.500.12371/20362
dc.language.isoeng
dc.matricula.creator221461703
dc.publisherBenemérita Universidad Autónoma de Puebla
dc.rights.accesopenAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0
dc.subject.classificationHUMANIDADES Y CIENCIAS DE LA CONDUCTA
dc.subject.lccComunicación en las organizaciones--Estudio de casos
dc.subject.lccNegocios internacionales
dc.subject.lccComunicaciones digitales--Investigación
dc.subject.lccMensajes por correo electrónico
dc.subject.lccCorrespondencia comercial
dc.subject.lccInglés--Inglés comercial--Estudio y enseñanza
dc.thesis.careerMaestría en la Enseñanza del Inglés
dc.thesis.degreedisciplineÁrea de Ciencias Sociales y Humanidades
dc.thesis.degreegrantorFacultad de Lenguas
dc.thesis.degreetoobtainMaestro en la Enseñanza del Inglés
dc.titleAnalyzing the email communication of a multinational company using english as the lingua franca: a genre study
dc.typeTesis de maestría
dc.type.conacytmasterThesis
dc.type.degreeMaestría
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