A multimodal analysis of Mexican political memes: a trend or a way to communicate big ideas

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dc.audiencegeneralPublic
dc.contributorCastineira Benítez, Teresa Aurora
dc.contributor.authorJiménez López, José Alfredo
dc.creatorJIMENEZ LOPEZ, JOSE ALFREDO; 845279
dc.date.accessioned2024-10-28T19:42:22Z
dc.date.available2024-10-28T19:42:22Z
dc.date.issued2020-01
dc.description.abstract"The purpose of this investigation is to analyze how Mexicans expressed their ideologies through the use of memes during the presidential Mexican elections in 2018. In more general terms, this project will study how people in the global village take advantage of the use of technology in order to share ideas, feelings or emotions, providing substantial evidence in relation to the use of memes as a way to communicate information worldwide. Human beings first made their appearance on earth around 2.5 million years ago. Since then, communication has evolved from grunts, growls and gestures to words, sentences and different languages and various semiotic modes. Contemporary society has been part of a massive expansion in the way people communicate with each other, from postal service, telephone calls to the use of the internet to make either video calls or sending and receiving data instantly worldwide. In general, those are the reasons why this era is known as the Information Age. Consequently, worldwide communication is creating a global group, referred to as the era of globalization".
dc.folio38420T
dc.formatpdf
dc.identificator4
dc.identifier.urihttps://hdl.handle.net/20.500.12371/21937
dc.language.isoeng
dc.matricula.creator217861000
dc.publisherBenemérita Universidad Autónoma de Puebla
dc.rights.accesopenAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0
dc.subject.classificationHUMANIDADES Y CIENCIAS DE LA CONDUCTA
dc.subject.lccColecciones de literatura general--Ingenio y humor--Historia y crítica--Temas especiales--Sátira política
dc.subject.lccMéxico--Política y gobierno--Siglo XXI--Estudio de casos
dc.subject.lccElecciones--México
dc.subject.lccComunicación visual--Aspectos políticos
dc.subject.lccMemética
dc.thesis.careerMaestría en la Enseñanza del Inglés
dc.thesis.degreedisciplineÁrea de Ciencias Sociales y Humanidades
dc.thesis.degreegrantorFacultad de Lenguas
dc.thesis.degreetoobtainMaestro en la Enseñanza del Inglés
dc.titleA multimodal analysis of Mexican political memes: a trend or a way to communicate big ideas
dc.typeTesis de maestría
dc.type.conacytmasterThesis
dc.type.degreeMaestría
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