A linguistic analysis of the strategies and procedures used in the traslation of online advertisements: the case of Sony and Apple

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dc.audiencegeneralPublices_MX
dc.contributorRamírez Cabrera, Gaspar
dc.contributor.advisorRAMIREZ CABRERA, GASPAR; 166642
dc.contributor.authorAguilar Saldaña, Ana Caren
dc.contributor.authorVelasco García, Verónica Ocotlan
dc.date.accessioned2020-09-25T00:56:32Z
dc.date.available2020-09-25T00:56:32Z
dc.date.issued2018-10
dc.description.abstract“The aim of this research is to analyze and discuss the strategies used in two advertisements in order to find out if the purpose of the message is reached in both cultures, so that the novice translators may consider them at the moment of translating advertisement texts. The research is basically oriented to any person who is interested or related to the field of translation, however, it is pretended to help those novice translators or students of this area who do not have experience in translating advertisements and may face many problems at the moment of performing this task. This research is specifically limited to the translation of two advertisements of the following companies: SONY and APPLE. Another text type could be mentioned but will not be analyzed. Moreover, the researchers do not pretend to deepen on the marketing field itself, however, some definitions of this area may be given in order to complement the understanding of this research”.es_MX
dc.folio596218TLes_MX
dc.formatpdfes_MX
dc.identificator4es_MX
dc.identifier.urihttps://hdl.handle.net/20.500.12371/7982
dc.language.isoenges_MX
dc.matricula.creator200823769es_MX
dc.matricula.creator201036067es_MX
dc.rights.accesopenAccesses_MX
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0es_MX
dc.subject.classificationHUMANIDADES Y CIENCIAS DE LA CONDUCTAes_MX
dc.subject.lccTraducción e interpretaciónes_MX
dc.subject.lccComunicación y culturaes_MX
dc.subject.lccLingüística comparadaes_MX
dc.subject.lccPublicidad--Lenguajees_MX
dc.subject.lccRedacción publicitariaes_MX
dc.thesis.careerLicenciatura en la Enseñanza Del Ingléses_MX
dc.thesis.degreedisciplineÁrea de Ciencias Sociales y Humanidadeses_MX
dc.thesis.degreegrantorFacultad de Lenguases_MX
dc.thesis.degreetoobtainLicenciado (a) en la Enseñanza del Ingléses_MX
dc.titleA linguistic analysis of the strategies and procedures used in the traslation of online advertisements: the case of Sony and Applees_MX
dc.typeTesis de licenciaturaes_MX
dc.type.conacytbachelorThesises_MX
dc.type.degreeLicenciaturaes_MX
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