A multimodal analysis of political billboards in the poblano context: The textualization of state politics in central Mexico

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dc.audiencegeneralPublices_MX
dc.contributorT. Witten, Michael
dc.contributor.authorBlanco Barroso, Andrea
dc.creatorBLANCO BARROSO, ANDREA; 691132
dc.date.accessioned2020-10-24T18:13:11Z
dc.date.available2020-10-24T18:13:11Z
dc.date.issued2018-01
dc.description.abstract“With this investigation, we have contributed to the field of multimodal, multisemiotic discourse analysis by addressing billboards in a gubernatorial campaign in central mexico which has not been explored before. We have carried out this study based on the little investigations focused on multimodal, multisemiotic discourse analysis regarding billboards in political campains done before combining analytical frameworks in order to explore the multimodal nature of this type propaganda in political discourse. We have demonstrated this study has been carried out combining analytical frameworks. We have explored this study by using the three-dimensional framework provided by of Fairclough’s (1992a, 1995). We have demonstrated that in order to describe and interpret billboards using Fairclough’s (1992a, 1995), it is also necessary to analyze sociopolitical context in which political actors use multimodal discourse in billboards”.es_MX
dc.folio25318Tes_MX
dc.identificator4es_MX
dc.identifier.urihttps://hdl.handle.net/20.500.12371/8627
dc.language.isoenges_MX
dc.matricula.creator215460615es_MX
dc.rights.accesopenAccesses_MX
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0es_MX
dc.subject.classificationHUMANIDADES Y CIENCIAS DE LA CONDUCTAes_MX
dc.subject.dbgunamCampañas políticases_MX
dc.subject.dbgunamGobiernos estatales--México--Pueblaes_MX
dc.subject.dbgunamPublicidad políticaes_MX
dc.subject.lccAnálisis del discurso--Aspectos políticoses_MX
dc.subject.lccElecciones--México--Pueblaes_MX
dc.thesis.careerMaestría en la Enseñanza del Ingléses_MX
dc.thesis.degreedisciplineÁrea de Ciencias Sociales y Humanidadeses_MX
dc.thesis.degreegrantorFacultad de Lenguases_MX
dc.thesis.degreetoobtainMaestro en la Enseñanza del Ingléses_MX
dc.titleA multimodal analysis of political billboards in the poblano context: The textualization of state politics in central Mexicoes_MX
dc.typeTesis de maestríaes_MX
dc.type.conacytmasterThesises_MX
dc.type.degreeMaestríaes_MX
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