Multimodal discourse analysis of the ideological construction of marketing the necessity to learn english as a foreign language: A case study of ‘Open English’
Abstract
“The current chapter provided a general overview about the key findings, as well as the implications and limitations of the study. It is important to mention that regardless any limitation, this research has been significant in my life. It has given me the opportunity to grow professionally and personally. First, I have learned many interesting issues related to multimodal and critical discourse analysis. Second, I have become aware of diverse marketing strategies. Third, I have improved my attitudes and beliefs towards people’s value culture, race, color and educational trajectory. Now, I am deeply aware of each human being’s dignity and worth, no matters his/her language proficiency, socio-economic status and more. Finally, and the most important benefit I obtained through this study, is the fortune to share this job with other people: students, English teachers, TV commercials producers, professionals in different areas, friends and families. In summary, I hope this research contribute with increasing society awareness about advantages and disadvantages of media and English teaching marketing. I also encourage educators, students, TV commercials producers and people in general to scrutinize human beings’ damages caused by messages conveyed through media as well as the creation of superfluous necessities”.
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