Multimodal discourse analysis of the ideological construction of marketing the necessity to learn english as a foreign language: A case study of ‘Open English’

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dc.audiencegeneralPublices_MX
dc.contributorT. Witten, Michael
dc.contributor.authorIglesias Álvarez, Patricia
dc.creatorIGLESIAS ALVAREZ, PATRICIA; 691635
dc.date.accessioned2020-10-24T17:59:00Z
dc.date.available2020-10-24T17:59:00Z
dc.date.issued2018-01
dc.description.abstract“The current chapter provided a general overview about the key findings, as well as the implications and limitations of the study. It is important to mention that regardless any limitation, this research has been significant in my life. It has given me the opportunity to grow professionally and personally. First, I have learned many interesting issues related to multimodal and critical discourse analysis. Second, I have become aware of diverse marketing strategies. Third, I have improved my attitudes and beliefs towards people’s value culture, race, color and educational trajectory. Now, I am deeply aware of each human being’s dignity and worth, no matters his/her language proficiency, socio-economic status and more. Finally, and the most important benefit I obtained through this study, is the fortune to share this job with other people: students, English teachers, TV commercials producers, professionals in different areas, friends and families. In summary, I hope this research contribute with increasing society awareness about advantages and disadvantages of media and English teaching marketing. I also encourage educators, students, TV commercials producers and people in general to scrutinize human beings’ damages caused by messages conveyed through media as well as the creation of superfluous necessities”.es_MX
dc.folio25018Tes_MX
dc.identificator4es_MX
dc.identifier.urihttps://hdl.handle.net/20.500.12371/8626
dc.language.isoenges_MX
dc.matricula.creator215460618es_MX
dc.rights.accesopenAccesses_MX
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0es_MX
dc.subject.classificationHUMANIDADES Y CIENCIAS DE LA CONDUCTAes_MX
dc.subject.dbgunamLenguaje y culturaes_MX
dc.subject.dbgunamTecnología educativaes_MX
dc.subject.lccAdquisición de segunda lenguaes_MX
dc.subject.lccEducación a distanciaes_MX
dc.subject.lccSociolingüísticaes_MX
dc.subject.lccMedios de comunicación masiva--Aspectos sociales--Méxicoes_MX
dc.thesis.careerMaestría en la Enseñanza del Ingléses_MX
dc.thesis.degreedisciplineÁrea de Ciencias Sociales y Humanidadeses_MX
dc.thesis.degreegrantorFacultad de Lenguases_MX
dc.thesis.degreetoobtainMaestro en la Enseñanza del Ingléses_MX
dc.titleMultimodal discourse analysis of the ideological construction of marketing the necessity to learn english as a foreign language: A case study of ‘Open English’es_MX
dc.typeTesis de maestríaes_MX
dc.type.conacytmasterThesises_MX
dc.type.degreeMaestríaes_MX
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